Logo

The Schleuniger logo is comprised of a square and Frutiger font.

The lettering may be used in positive or negative. When used in color, the square is always orange. Please see comments below on the use on each logo variant.

Negative use with the subline is preferred. The background should ideally be black or dark. The logo with the subline A Komax Company is used in applications with close proximity, for example: on business cards, stationery, entrance area/reception, datasheets, website, social media etc.
Negative use without the subline A Komax Company is used in applications that require recognition from a greater distance, e.g. on buildings or flags.

Additionally, it is used on all Schleuniger products and in applications where only a small logo is possible, such as giveaways, or when used with other group brands where the Komax Group is clearly identified.
Positive use is for white or gray backgrounds. The logo with the subline A Komax Company is used in applications with close proximity, for example: on business cards, stationery, entrance area/reception, datasheets, website, social media, etc.
Positive use without the subline A Komax Company is used in applications that require recognition from a greater distance, e.g., on buildings or flags.

Additionally, it is used on all Schleuniger products and in applications where only a small logo is possible, such as giveaways, or when used with other group brands where the Komax Group is clearly identified.
The white logo is only to be used when the other Komax Group brands are included and should adhere to Komax Group branding, for example at trade fairs.

Clear zone

To give maximum effect to the Schleuniger logo, minimum spacing is necessary between the logo and other text, design elements (images, graphics, etc.) and the logo and the edge of the respective communication medium.

Minimum size

The minimum spacing is equal to the width of the logo square.

Slogan placement and size

⁠The same applies to the slogan as to the logo: A minimum spacing must be kept to other elements and to the edges of the respective communication medium. This spacing is identical to the minimum spacing around the logo. The slogan should be equal to the text in the logo (Schleuniger).

The slogan is not part of the logo and should never be placed immediately beneath the logo.

⁠Whenever possible, the logo should be positioned in the top right corner of a publication page (see examples for use). Pragmatic exceptions, for example through media-specific or mail requirements (e.g. envelope, address label, machine processing), are of course still possible.

If the slogan is on the page of a communication medium which has no logo, for example on the back cover of a brochure, the logo on the front page of the publication is used for the calculation.

If the logo and slogan are on the same page of a communication medium, e.g. on job ads, the width of the slogan should be equal to the text in the logo (Schleuniger). Whenever possible, a position at the bottom edge and right-justified with the logo is preferred.

Don’t use the old logo.
Don’t use the old logo with the Schleuniger claim.
Don’t skew, rotate or distort the logo.
Don’t delete any element or cut anything off the logo.
Don’t alter or outline the logo.
Don’t recolor the logo.
Don’t distort horizontally or vertically.
Don’t add drop shadows or other graphic effects to the logo.
Don’t use the Schleuniger logo in copy text. Instead, type the name in the matching typeface.
Don’t place the two-color logo on a colored background, including group branding such as copper.
Don’t place the two-color logo on an image.

Digital artwork files of the Schleuniger logo are available for all reproduction environments. These must be used for all applications in order to ensure accurate representation.

Refer to the following diagram for clarification of the file-naming convention.

The print files provide the highest quality of the Schleuniger logo in print context. ⁠The screen artwork is adjusted for display of the logo on the web as well as in presentations, images and video clips.

Follow the approval process

Logo

Clear zone

Minimum size

Slogan placement and size

Print

Screen

Logo

Colors

Sizing

Clear zone

Minimum size

Slogan

Slogan placement and size

Placement

Don’ts

File names

Downloads

Print

Screen