Logo

The adaptronic logo is designed with a special font.

The lettering may be used in positive, negative, or solid color. Please see comments below on the use on each logo variant.

Positive use is for white or gray backgrounds. The logo with the subline A Komax Company is used in applications with close proximity, for example: on business cards, stationery, entrance area/reception, datasheets, website, social media, etc.
Positive use without the subline A Komax Company is used in applications that require recognition from a greater distance, e.g., on buildings or flags.

Additionally, it is used on all adaptronic products and in applications where only a small logo is possible, such as giveaways, or when used with other group brands where the Komax Group is clearly identified.
Solid colors can also be used in special applications, for example, black logo for white or gray backgrounds. The logo with the subline A Komax Company is used in applications with close proximity, for example: on business cards, stationery, entrance area/reception, datasheets, website, social media, etc.
Solid colors can also be used in special applications, white logo for dark backgrounds. The logo with the subline A Komax Company is used in applications with close proximity, for example: on business cards, stationery, entrance area/reception, datasheets, website, social media, etc.
The white logo without subline is only to be used when the other Komax Group brands are included and should adhere to Komax Group branding, for example, at trade fairs.

Clear zone

To give maximum effect to the adaptronic logo, minimum spacing is necessary between the logo and other text, design elements (images, graphics, etc.) and the logo and the edge of the respective communication medium.

Minimum size

The minimum spacing is equal to the width of the logo square.

⁠Whenever possible, the logo should be positioned according to the design guidelines (see examples for use). Pragmatic exceptions, for example through media-specific or mail requirements (e.g., envelope, address label, machine processing), are of course still possible.

Don’t skew, rotate, or distort the logo.
Don’t delete any element or cut anything off the logo.
Don’t alter or outline the logo.
Don’t recolor the logo.
Don’t distort horizontally or vertically.
Don’t add drop shadows or other graphic effects to the logo.
Don’t use the Schleuniger logo in copy text. Instead, type the name in the matching typeface.
Don’t place the two-color logo on a colored background, including group branding such as copper.
Don’t place the two-color logo on an image.

Digital artwork files of the adaptronic logo are available for all reproduction environments. These must be used for all applications in order to ensure accurate representation.

Refer to the following diagram for clarification of the file-naming convention.

The print files provide the highest quality of the adaptronic logo in print context. ⁠The screen artwork is adjusted for display of the logo on the web as well as in presentations, images, and video clips.

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Logo

Clear zone

Minimum size

Print

Screen

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Logo

Colors

Sizing

Clear zone

Minimum size

Placement

Don’ts

File names

Downloads

Print

Screen

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