Colors
Two different color worlds were defined: the corporate colors with a primary and secondary color palette, and the mood colors. The primary colors blue, red, light gray and dark gray are used in corporate and product communications. These are supplemented by the secondary colors. The additional color palette (mood colors) will be used exclusively in corporate communications. The mood colors are also used in images, for textiles, furniture and floor coverings. The color copper is used as a link between the two different color worlds.
The primary colors of the Komax visual identity are blue, red, light gray and dark gray. Komax blue and red appear in the two-color logo. Komax blue and red appear in the two-color logo. Blue is also represented in the color scheme of the brand photography while red works as a highlight color and is mostly used for subheadings. The brand look is based on the two gray colors. Text is generally colored black, with headings also appearing in white on contrasting backgrounds.
Blue
CMYK 75 / 40 / 0 / 30
RGB 57 / 105 / 153
PMS 647
RAL 5000 Violet blue
NCS S 4040-R90B
HEX 396999
Red
CMYK 0 / 85 / 60 / 0
RGB 240 / 76 / 84
PMS 1795
RAL 3031 Orient red
NCS S 1080-R
HEX f04c54
Light gray
CMYK 10 / 5 / 5 / 20
RGB 198 / 202 / 205
PMS Cool Gray 4
RAL 7047 Telegray 4
NCS S 2502-B
HEX c6cacd
Dark gray
CMYK 25 / 20 / 20 / 70
RGB 77 / 78 / 77
PMS 1795
RAL 7043 Traffic Gray B
NCS S 7502-B
HEX 4d4e4d
This secondary palette consists of four colors – derived from the Komax brand colors and complemented by a color referenced as copper. A creative and consistent implementation of this color palette will ensure a cohesive and recognizable corporate identity of the Komax brand. Each color is provided in five different intensities, resulting in a comprehensive and strong palette. Secondary colors can be implemented as required to support the four main colors. They are seen in PowerPoint presentations where they liven up charts and are used in brochures to link graphics to the brand identity.
Extra light blue
CMYK 25 / 10 / 0 / 5
RGB 197 / 213 / 235
PMS 2706
NCS S 1030-R80B
HEX c5d5eb
Light blue
CMYK 45 / 20 / 0 / 15
RGB 139 / 168 / 203
PMS 652
NCS S 2040-R80B
HEX 8ba8cb
Blue, primary color
CMYK 75 / 40 / 0 / 30
RGB 57 / 105 / 153
PMS 647
RAL 5000 Violet Blue
NCS S 4040-R90B
HEX 396999
Mid blue
CMYK 75 / 40 / 0 / 50
RGB 41 / 80 / 119
PMS 653
NCS S 6040-R90B
HEX 295077
Dark blue
CMYK 70 / 40 / 0 / 65
RGB 37 / 62 / 91
PMS 2767
NCS S 8030-R90B
HEX 253e5b
Extra light red
CMYK 0 / 15 / 10 / 10
RGB 235 / 212 / 209
PMS 5245
NCS S 1010-R30B
HEX ebd4d1
Light red
CMYK 0 / 30 / 20 / 10
RGB 236 / 188 / 182
PMS 5025
NCS S 2020-R10B
HEX ecbcb6
Red, primary color
CMYK 0 / 85 / 60 / 0
RGB 240 / 76 / 84
PMS 1795
RAL 3031 Orient Red
NCS S 1080-R
HEX f04c54
Mid red
CMYK 0 / 80 / 50 / 35
RGB 169 / 63 / 71
PMS 7637
NCS S 3060-R10B
HEX a93f47
Dark red
CMYK 0 / 60 / 30 / 70
RGB 97 / 52 / 57
PMS 504
NCS S 7020-R10B
HEX 613439
Extra light gray
CMYK 2 / 2 / 2 / 7
RGB 237 / 237 / 237
PMS Cool Gray 1
RAL 9003 Signal White
NCS S 1502-B
HEX ededed
Light gray, primary color
CMYK 10 / 5 / 5 / 20
RGB 198 / 202 / 205
PMS Cool Gray 4
RAL 7047 Telegray 4
NCS S 2502-B
HEX c6cacd
Gray
CMYK 20 / 10 / 10 / 40
RGB 144 / 150 / 154
PMS Cool Gray 6
RAL 7004 Signal Gray
NCS S 4502-B
HEX 90969a
Mid gray
CMYK 25 / 15 / 15 / 50
RGB 118 / 122 / 124
PMS Cool Gray 8
RAL 7037 Dusty Gray
NCS S 6502-B
HEX 767a7c
Dark gray, primary color
CMYK 25 / 20 / 20 / 70
RGB 77 / 78 / 77
PMS Cool Gray 11
RAL 7043 Traffic Gray B
NCS S 7502-B
HEX 4d4e4d
Extra light copper
CMYK 5 / 9 / 11 / 6
RGB 233 / 223 / 217
PMS Warm Gray 1
NCS S 1502-R
HEX e9dfd9
Light copper
CMYK 10 / 17 / 22 / 12
RGB 211 / 195 / 182
PMS 406
NCS S 2005-Y80R
HEX d3c3b6
Copper
CMYK 20 / 35 / 40 / 25
RGB 168 / 139 / 122
PMS 7530
NCS S 5010-Y50R
HEX a88b7a
Mid copper
CMYK 20 / 35 / 40 / 50
RGB 122 / 102 / 89
PMS Warm Gray 11
NCS S 6005-Y50R
HEX 7a6659
Dark copper
CMYK 20 / 35 / 40 / 70
RGB 82 / 68 / 59
PMS Black 7
NCS S 8005-Y50R
HEX 52443b
Based on the secondary colors, four different color gradients are available as vector files. They may be used as design elements instead of photos and as backgrounds.
Blue
Red
Gray
Copper
