Primary colors

Colors

The primary colors of the Schleuniger visual identity are orange and black. Schleuniger orange and black appear in the two-color logo. Orange is a difficult color and can appear very differently on different surfaces (e.g. on coated or uncoated paper). Coated papers have a finer, more closed surface than uncoated papers. On coated paper, the color penetrates less into the paper and therefore remains stronger and lighter. The color table provided gives the exact color definitions for the various uses. 

Orange

CMYK 0 / 53 / 100 / 0

RGB 242 / 140 / 0

PMS 144 C / 144 U

RAL 2011

NCS S 1274-Y46R

HEX f28c00

Black

CMYK 0 / 0 / 0 / 100

RGB 0 / 0 / 0

PMS Black C / Black U

RAL 9017

NCS S 9000-N

HEX 000000

Mid Gray

CMYK 25 / 15 / 15 / 50

RGB 118 / 122 / 124

PMS Cool Gray 8

RAL 7037 Dusty Gray

NCS S 6502-B

HEX 767a7c


Secondary colors

Colors

This secondary palette consists of six colors – derived from the Schleuniger brand colors and UX design of Schleuniger products. A creative and consistent implementation of this color palette will ensure a cohesive and recognizable corporate identity of the Schleuniger brand. 

Cool Gray 1

CMYK 0 / 0 / 5 / 20

RGB 198 / 198 / 200

PMS Cool Gray 2C/2U

RAL 7047

NCS 1502-G

HEX c6c6c8

Cool Gray 2

CMYK 0 / 0 / 0 / 60

RGB 135 / 135 / 135

PMS Cool Gray 8C / 430 U

RAL 7045 Telegrau

NCS 5000-N

HEX 878787

Black Gray

CMYK 75 / 64 / 57 / 72

RGB 38 / 40 / 42

PMS 532 C / Black 6U

RAL 7021

NCS S 8005-R80B

HEX 26282a

Turquoise

CMYK 59 / 0 / 20 / 0

RGB 45 / 235 / 235

PMS 319 C

HEX 2debeb

Special Green

CMYK 91 / 45 / 57 / 53

RGB 4 / 68 / 68

PMS 3308 C

HEX 044444

Special Purple

CMYK 76 / 100 / 36 / 50

RGB 68 / 4 / 62

PMS 262 C

HEX 44043e

Product colors

Colors

Orange

RGB 242 / 140 / 0

RAL 2011

HEX f28c00

Black Gray

RGB 38 / 40 / 42

RAL 7021

HEX 26282a