Style

The Komax Group design concept is based on two overlapping rhomboids which represent cutters used in wire manufacturing. These predefined shapes can be scaled individually and overlaid creatively as appropriate. Do not rotate or otherwise manipulate them.

The white areas, resulting from the overlapping of the rhomboids, do not constitute an independent creative design element.

The large shape serves as picture holder. The smaller, copper-colored shape mostly holds a headline (with or without cut) or may be placed on a page for added creative appeal.

SizeScale the rhomboid picture shape to allow it to bleed off on at least three sides of the design item.
Visible edgesA maximum of two of the edges of the picture shape will therefore remain within the design.
Visible cornersNo more than one of the corners may be visible in the final page design, preferably the right or left one.

There are applications (for example, adhesive foils on a trade show booth) where a multiplying overlap of the two rhomboids is not possible. For this case, the three triangles are adhered with three different color foils.

Light copper

CMYK 10 / 17 / 22 / 12

RGB 211 / 195 / 182

PMS 406

NCS S 2005-Y80R

HEX d3c3b6

Extra light copper

CMYK 5 / 9 / 11 / 6

RGB 233 / 223 / 217

PMS Warm Gray 1

NCS S 1502-R

HEX e9dfd9

Copper

CMYK 20 / 35 / 40 / 25

RGB 168 / 139 / 122

PMS 7530

NCS S 5010-Y50R

HEX a88b7a

Shape darkCorporate color light copper
Shape lightCorporate color extra light copper
Shape overlapCorporate color copper

When incorporating text into the copper-colored rhomboid, the shape should be aligned to the right margin of the layout. In instances where the rhomboid is used without text, it offers greater flexibility and can be positioned on either the left or the right side.

SizeThe rhomboid text form should be significantly smaller than the image form.
Visible edgesAt most, two edges of the text form should be visible within the designed area.
Visible cornerOne of the corners of the text form should remain visible, preferably the right or left corner. Designs without a visible corner are acceptable in extreme formats.
Multiplied overlapThe two shapes must overlap, with the text shape set using the ‘Multiply’ effect.

Designs without a visible corner are acceptable in extreme formats.
The two shapes must overlap, and the text shape is set up with the effect called ‘Multiply’.

Do not insert a white shape into the composition; the white area is the result of the rhomboid shapes overlapping.
The two shapes must overlap.
Make sure that you only show two edges of each of the shapes and only one corner of the text shape.
The picture shape must be scaled so that only one corner is visible, and it must be considerably larger than the text shape.
Do not change the proportions of the picture shape.
Only one text shape may be applied at one time; it may not be recolored.
The text shape must be fitted with a multiply effect; it may not appear in solid format.
Do not replace the multiply effect of the text shape with transparency.

Style

Composition

Picture shape

Rhomboid

Text shape

Examples

Don’ts