Composition

Style

The white areas are the result of the rhomboids overlapping and are not a creative design element in their own right.

The large shape serves as picture holder. The smaller, dark gray shape mostly holds a headline (with or without cut) or may be placed on a page for added creative appeal.


Picture shape

Style

  1. SizeScale the rhomboid picture shape to allow it to bleed off on at least three sides of the design item.
  2. Visible edges
A maximum of two of the edges of the picture shape will therefore remain within the design.
  3. Visible cornersNo more than one of the corners may be visible in the final page design, preferably the right or left one.

Rhomboid

Style

When using the rhomboids for purely decorative purposes, both shapes can be cut from the same side and inserted into the format. The rhomboids can be scaled to any size, but must always overlap. By multiplying the two rhomboids, a darker triangle is created where the rhomboids overlap.


Text shape

Style

The dark gray shape must be placed on the right-hand side of the page when it contains text. Empty creative elements can also be left-aligned.

  1. SizeThe rhomboid text shape should be considerably smaller than the picture shape.
  2. Visible edgesA maximum of two of the edges of the text shape should be visible within the design.
  3. Visible cornerOne of the corners of the text shape should remain visible, preferably the right or left one. Designs without a visible corner are acceptable in extreme formats.
  4. Multiplied overlapThe two shapes must overlap, and the text shape is set up with the effect called ‘Multiply’.

Examples

Style


Don’ts

Style