Photography
Photography is crucial to Cirris as it visually showcases the quality of our products and our customers' relationships with them, reinforcing trust and reliability in our brand.
Product photos should communicate a product that is reliable and easy to use. Images should feature the product on a white background or in a well-lit work environment.
When selecting imagery for marketing materials, use large images depicting the end product of our clients and/or their ideal assembly shop environment.
Images of people should convey a feeling of honest people doing what they do best. Shots of people within the industry in the act of doing their everyday work is preferred. Always include a range of racially/ethnically diverse people when possible.